An Nahl Akmal Hakim

Creative Director | Brand Strategist

| Instagram

About

Highly accomplished Creative Director with over a decade of experience in graphic design, photography, videography, and marketing campaigns, culminating in co-founding a successful design house. Pursued Master's in Management to integrate advanced business strategy and marketing expertise with creative leadership, driving impactful brand solutions and fostering innovative visual communication.

Work Experience

Creative Director

MCL Design & Brand Consultant | Full-time

Jan 2021 - Present

Balikpapan, East Kalimantan, Indonesia

Led creative vision and brand strategy as a Co-founder and Creative Director, driving innovative design solutions for diverse clients.

  • Co-founded a design house, establishing a new venture that provides comprehensive creative and brand consulting services to clients across various industries.
  • Directed and executed multi-channel creative projects, including graphic design, photography, videography, and marketing campaigns, consistently delivering high-impact visual content.
  • Developed and implemented strategic brand narratives for clients, resulting in enhanced brand recognition and market positioning.
  • Managed project pipelines from concept to completion, ensuring timely delivery and alignment with client objectives and brand guidelines.
  • Mentored and guided creative teams, fostering a collaborative environment that elevated design quality and innovation.

Business Process Analyst

LAPI ITB | Project Based

Apr 2025 - Oct 2025

Jakarta, DKI Jakarta, Indonesia

Focus Group Discussion Facilitator

LAPI ITB | Part-time

Dec 2024 - Dec 2024

Jakarta, Jakarta, Indonesia

Facilitated Focus Group Discussions for PT. Pertamina (Persero) to assess job competency mapping and gather critical insights.

  • Orchestrated and led Focus Group Discussions (FGDs) for PT. Pertamina (Persero), gathering qualitative data on job competency mapping.
  • Designed and implemented discussion protocols to ensure effective data collection and participant engagement.
  • Analyzed and synthesized complex qualitative feedback, contributing to comprehensive reports on workforce development and strategic planning.
  • Collaborated with project stakeholders to align FGD objectives with broader organizational goals, ensuring actionable insights.

Lecturer

LP3i Balikpapan

Jan 2022 - Dec 2023

Balikpapan, East Kalimantan, ID

Instructed students in computer applications and graphic design, fostering practical skills development for professional readiness.

  • Developed and delivered comprehensive curriculum for Computer for Office 1, Computer for Office 2, and Graphic Design courses.
  • Educated and mentored over 100 students annually, enhancing their proficiency in essential software and design principles.
  • Implemented interactive teaching methodologies, resulting in improved student engagement and practical application of learned skills.
  • Assessed student performance and provided constructive feedback, contributing to a high success rate in course completion and skill acquisition.

Graphic Design Contributor

Psikologi Bergerak (JKT), Deeptech ID (JKT), Jatinetwork ID (BDO)

Jan 2021 - Dec 2021

Jakarta, Jakarta, ID

Provided freelance graphic design contributions to multiple organizations, supporting various digital and print initiatives.

  • Contributed graphic design expertise to multiple organizations, including Psikologi Bergerak, Deeptech ID, and Jatinetwork ID, on a project basis.
  • Developed visual content for digital platforms and promotional materials, aligning with specific project requirements and brand aesthetics.
  • Managed multiple design tasks concurrently, delivering high-quality assets within tight deadlines for diverse clients.
  • Collaborated remotely with project managers and teams to ensure effective communication and successful project outcomes.

Graphic Designer

Elcorps PT Bersama Zatta Jaya

Jan 2019 - Dec 2021

Bandung, West Java, Indonesia

Executed graphic design projects for diverse marketing campaigns, enhancing brand visibility and engagement for a retail company.

  • Designed compelling visual assets for various marketing campaigns, including digital ads, social media content, and print materials, supporting brand promotion efforts.
  • Collaborated with marketing teams to translate campaign objectives into visually appealing and effective design solutions.
  • Ensured brand consistency across all creative outputs, maintaining adherence to brand guidelines and enhancing overall brand identity.
  • Contributed to the successful launch of new product lines by providing innovative and engaging graphic design support.

Graphic Designer Intern

Katta Design

Jan 2015 - Dec 2018

Banjarmasin, South Kalimantan, ID

Supported design projects and gained foundational experience in graphic design principles and client-facing workflows.

  • Assisted senior designers in developing graphic assets for various client projects, gaining practical experience in design execution.
  • Contributed to the creation of marketing collateral, presentations, and digital content, adhering to brand guidelines.
  • Learned and applied industry-standard design software and techniques, enhancing technical proficiency in graphic design.
  • Supported project coordination and client communication, contributing to efficient workflow management.

Co-founder and Graphic Designer

NEAT APPAREL

Jan 2014 - Dec 2018

Balikpapan, East Kalimantan, ID

Co-founded a fashion apparel brand, overseeing brand development, product design, and marketing strategies to establish market presence.

  • Co-founded NEAT APPAREL, a fashion brand, leading the creative direction and graphic design aspects from inception to market launch.
  • Developed and implemented brand identity, including logo, visual guidelines, and product aesthetics, establishing a distinctive market presence.
  • Designed innovative apparel graphics and marketing materials that resonated with target demographics, driving initial brand awareness.
  • Managed end-to-end design processes for product lines, ensuring quality control and alignment with brand vision.
  • Contributed to strategic business planning, market positioning, and sales initiatives, fostering early growth for the startup.

Motion Designer

Kanan Studio

Jan 2017 - Dec 2017

Bandung, West Java, Indonesia

Created engaging motion graphics and animations for various projects, enhancing visual storytelling and digital content.

  • Produced high-quality motion graphics and animated content for client projects, contributing to dynamic visual storytelling.
  • Collaborated with creative teams to conceptualize and execute animation sequences for marketing campaigns and digital media.
  • Utilized industry-standard software to deliver visually compelling motion designs that met project specifications and deadlines.
  • Enhanced brand messaging through innovative animated visuals, improving audience engagement and content retention.

Graphic Designer Intern

HiCreative

Jan 2014 - Dec 2015

Banjarmasin, South Kalimantan, ID

Gained initial experience in graphic design by supporting creative projects and learning fundamental design software and processes.

  • Supported the design team in creating visual content for promotional materials and client presentations.
  • Assisted with image editing, layout design, and content formatting, contributing to various creative projects.
  • Developed foundational skills in graphic design software and principles through hands-on project involvement.
  • Collaborated with team members on design revisions and feedback integration, enhancing project outcomes.

Education

Science in Management

Bandung Institute of Technology (ITB)

3.70

Jan 2023 - Feb 2025

Bandung, West Java, Indonesia

Courses

  • Thesis: Consumer Acceptance of Mobile Apps Feature in Promoting Reusable Cups Usage - An Extension of UTAUT Model

Operation Management

Institut Koperasi Indonesia (now IKOPIN University)

3.69

Jan 2015 - Aug 2019

Bandung, West Java, Indonesia

Courses

  • Final Project: Value Added Analysis Cherry Coffee Processing to Improve the Economic Benefits of Cooperatives

Projects

2015-2020 Selected Works

Jan 2015 - Dec 2020

A curated collection of graphic design, photography, and videography projects from 2015 to 2020, showcasing diverse creative capabilities.

Publications

Reusable Container Usage on a Daily Basis: A Systematic Literature Review

Journal of Consumer Sciences

Jan 2024

A systematic literature review exploring factors influencing the daily usage of reusable containers among consumers.

Apakah Coffee Shop Perlu Menyediakan Smoking Area?

Kumparan

Jan 2024

An article discussing the considerations and implications of coffee shops providing smoking areas.

How technological advances are transforming the creative industry

SBM ITB Newsletter

Jan 2024

A feature article examining the impact of technological advancements on the creative industry landscape.

Languages

Indonesian , English

Skills

Creative Direction

  • Brand Strategy
  • Visual Communication
  • Design Leadership
  • Concept Development
  • Art Direction

Graphic Design

  • Adobe Creative Suite
  • Illustration
  • Layout Design
  • Branding
  • Print Design
  • Digital Design

Marketing & Branding

  • Marketing Campaigns
  • Integrated Marketing Communication
  • Brand Development
  • Digital Marketing
  • Content Strategy

Multimedia Production

  • Photography
  • Videography
  • Motion Graphics
  • Animation
  • Video Editing

Business & Management

  • Entrepreneurship
  • Business Strategy
  • Project Management
  • Team Leadership
  • Market Research
  • Strategic Planning

Education & Facilitation

  • Lecturing
  • Curriculum Development
  • Student Mentorship
  • Focus Group Facilitation
  • Workshop Delivery

Research & Analytics

  • Qualitative Research
  • Data Analysis
  • Systematic Literature Review
  • Consumer Behavior
  • UTAUT Model